vybe · Oct 6, 2026 · Oct 5, 2026 · Oct 5, 2026 · Oct 5, 2026
diff --git a/README.md b/README.md
@@ -1,6 +1,6 @@
 <p align="center">
   <a href="https://www.ability.ai/trinity">
-    <img src="docs/assets/trinity-hero.webp" alt="Trinity — The Sovereign AI Agents Platform" width="720" />
+    <img src="docs/assets/trinity-hero.webp" alt="Trinity — the operating system for the AI-native company" width="720" />
   </a>
 </p>
 
@@ -53,9 +53,9 @@
 
 ---
 
-## The Sovereign AI Agents Platform
+## The operating system for the AI-native company
 
-Trinity is a sovereign AI agents platform — build and run proprietary systems, from fully (or semi-) autonomous businesses to self-improving cognitive systems, all governed, auditable, and on infrastructure you control.
+**Trinity: the operating system for the AI-native company — open source, self-hosted, that you own.** Compounding intelligence your company owns. Every agent is governed and auditable, and runs on infrastructure you control.
 
 > **Claude Code writes the agent. Trinity runs it in production.**
 
@@ -72,7 +72,7 @@ Each agent runs in its own isolated Docker container with real-time observabilit
 
 **The problem:** Everyone wants autonomous AI agents. But your options are terrible — SaaS platforms where data leaves your security perimeter, custom builds that take 6-12 months, or frameworks that don't handle governance and audit trails.
 
-**The solution:** Trinity is autonomous agent orchestration infrastructure. Each agent runs in its own isolated Docker container. You get real-time observability, fleet-wide health monitoring, cron-based scheduling, agent-to-agent delegation, and cost tracking — all on your own hardware.
+**The solution:** Trinity is the operating system for the AI-native company. Each agent runs in its own isolated Docker container. You get real-time observability, fleet-wide health monitoring, cron-based scheduling, agent-to-agent delegation, and cost tracking — all on your own hardware.
 
 | Option | Problem | Trinity |
 |--------|---------|---------|
@@ -820,7 +820,7 @@ git push origin cli-v1.0.0
 
 This project is licensed under the [Apache License 2.0](LICENSE) — free for any use, commercial included, with an explicit patent grant. Run it on your own infrastructure or any cloud you control.
 
-Optional **enterprise modules** (SSO, user management, SIEM export, and more) are available under a separate commercial license. Contact [hello@ability.ai](mailto:hello@ability.ai) for enterprise licensing.
+Optional **enterprise modules** (user management, SIEM export, and more) are available under a separate commercial license. Contact [hello@ability.ai](mailto:hello@ability.ai) for enterprise licensing.
 
 ## Contributing
 
@@ -839,5 +839,5 @@ See [CONTRIBUTING.md](CONTRIBUTING.md) for guidelines.
 ---
 
 <div align="center">
-  <sub>Built by <a href="https://ability.ai">Ability.ai</a> — Sovereign AI infrastructure for the autonomous enterprise</sub>
+  <sub>Built by <a href="https://ability.ai">Ability.ai</a> — the lab for AI-native companies</sub>
 </div>
diff --git a/docs/CLI.md b/docs/CLI.md
@@ -1,6 +1,6 @@
 # Trinity CLI
 
-Command-line interface for the Trinity Autonomous Agent Orchestration Platform.
+Command-line interface for Trinity, the operating system for the AI-native company.
 
 ## Installation
 

diff --git a/install.sh b/install.sh
@@ -29,7 +29,7 @@ print_banner() {
     echo "║      ██║   ██║  ██║██║██║ ╚████║██║   ██║      ██║        ║"
     echo "║      ╚═╝   ╚═╝  ╚═╝╚═╝╚═╝  ╚═══╝╚═╝   ╚═╝      ╚═╝        ║"
     echo "║                                                            ║"
-    echo "║          Deep Agent Orchestration Platform                 ║"
+    echo "║       The operating system for the AI-native company       ║"
     echo "║                                                            ║"
     echo "╚════════════════════════════════════════════════════════════╝"
     echo -e "${NC}"

diff --git a/packaging/homebrew/trinity-cli.rb b/packaging/homebrew/trinity-cli.rb
@@ -1,7 +1,7 @@
 class TrinityCli < Formula
   include Language::Python::Virtualenv
 
-  desc "CLI for the Trinity Autonomous Agent Orchestration Platform"
+  desc "CLI for Trinity, the operating system for the AI-native company"
   homepage "https://github.com/abilityai/trinity"
   url "https://files.pythonhosted.org/packages/source/t/trinity-cli/trinity_cli-0.2.0.tar.gz"
   sha256 "c5232321bd6cd64815706e0e5f15da13a252026a4aa5d050ae4702013b366d59"

diff --git a/packer/aws/listing.md b/packer/aws/listing.md
@@ -7,7 +7,7 @@ Website), versioned with the image. Logo: `../digitalocean/logo.png`.
 
 ## Product title
 
-Trinity — sovereign infrastructure for autonomous AI agents
+Trinity — the operating system for the AI-native company
 
 ## Short description
 

diff --git a/packer/aws/trinity.cfn.yaml b/packer/aws/trinity.cfn.yaml
@@ -1,6 +1,6 @@
 AWSTemplateFormatVersion: "2010-09-09"
 Description: >-
-  Trinity (sovereign AI agent platform) on one EC2 instance: the Trinity AMI,
+  Trinity (the operating system for the AI-native company) on one EC2 instance: the Trinity AMI,
   a security group for HTTPS, and an Elastic IP. Open the TrinityUrl output
   and enter the InstanceId output when /setup asks for it. (#3004)
 

diff --git a/packer/aws/trinity.pkr.hcl b/packer/aws/trinity.pkr.hcl
@@ -79,7 +79,7 @@ source "amazon-ebs" "trinity" {
   }
 
   ami_name        = local.ami_name
-  ami_description = "Trinity ${var.image_tag} - sovereign AI agent platform on Ubuntu 24.04"
+  ami_description = "Trinity ${var.image_tag} (Ubuntu 24.04) - the operating system for the AI-native company"
   # Public, so the CloudFormation Launch Stack works outside the build account.
   # The account's "block public access for AMIs" setting must be off for this
   # to take effect.

diff --git a/packer/digitalocean/files/etc/update-motd.d/99-trinity b/packer/digitalocean/files/etc/update-motd.d/99-trinity
@@ -11,7 +11,7 @@ TAG="$(cat ${STATE_DIR}/baked-image-tag 2>/dev/null)"
 CLOUD="$(cat ${STATE_DIR}/cloud 2>/dev/null)"
 
 echo
-echo "  Trinity ${TAG:-} — the sovereign AI agents platform"
+echo "  Trinity ${TAG:-} — the operating system for the AI-native company"
 echo "  ---------------------------------------------------------------"
 
 if [ -f "${STATE_DIR}/firstboot-failed" ]; then

diff --git a/packer/digitalocean/listing.md b/packer/digitalocean/listing.md
@@ -7,7 +7,7 @@ are versioned together rather than the copy living only in the portal.
 
 ---
 
-## Trinity — sovereign infrastructure for autonomous AI agents
+## Trinity — the operating system for the AI-native company
 
 Trinity deploys, orchestrates and governs fleets of autonomous AI agents on
 hardware you own. Every agent runs in its own Docker container with a

diff --git a/scripts/deploy/vultr-vendor-data.sh b/scripts/deploy/vultr-vendor-data.sh
@@ -58,7 +58,7 @@ IP="$(cat ${STATE_DIR}/public-ip 2>/dev/null)"
 TAG="$(cat ${STATE_DIR}/release 2>/dev/null)"
 
 echo
-echo "  Trinity ${TAG:-} — the sovereign AI agents platform"
+echo "  Trinity ${TAG:-} — the operating system for the AI-native company"
 echo "  ---------------------------------------------------------------"
 
 if [ -f "${STATE_DIR}/firstboot-failed" ]; then

diff --git a/src/cli/README.md b/src/cli/README.md
@@ -1,6 +1,6 @@
 # Trinity CLI
 
-Command-line interface for the [Trinity](https://github.com/abilityai/trinity) Autonomous Agent Orchestration Platform.
+Command-line interface for [Trinity](https://github.com/abilityai/trinity), the operating system for the AI-native company.
 
 ## Install
 

diff --git a/src/cli/pyproject.toml b/src/cli/pyproject.toml
@@ -5,7 +5,7 @@ build-backend = "setuptools.build_meta"
 [project]
 name = "trinity-cli"
 version = "0.0.0"  # Replaced at build time by CI (auto-publishes on push to main)
-description = "CLI for the Trinity Autonomous Agent Orchestration Platform"
+description = "CLI for Trinity, the operating system for the AI-native company"
 readme = "README.md"
 license = "Apache-2.0"
 requires-python = ">=3.10"

diff --git a/src/cli/trinity_cli/main.py b/src/cli/trinity_cli/main.py
@@ -31,7 +31,7 @@
               help="Profile to use (overrides TRINITY_PROFILE env var)")
 @click.pass_context
 def cli(ctx, profile_name):
-    """Trinity — Autonomous Agent Orchestration Platform CLI.
+    """Command-line interface for Trinity, the operating system for the AI-native company.
 
     Get started:
 

diff --git a/src/frontend/src/views/SetupPassword.vue b/src/frontend/src/views/SetupPassword.vue
@@ -21,7 +21,7 @@
 
         <div class="eyebrow">Trinity · First-time setup</div>
         <h1>Welcome to <span class="grad">Trinity</span></h1>
-        <p class="lede">Sovereign infrastructure for your fleet of autonomous agents. Let's create your admin account.</p>
+        <p class="lede">The operating system for the AI-native company — open source, self-hosted, that you own. Let's create your admin account.</p>
         <div class="props">
           <span><i></i> Governed</span>
           <span><i></i> Auditable</span>