Growth Strategy | Performance Marketing | SEO | Conversion & Operating Models | Web Analytics, Tagging, Reporting & Automation
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Growth strategist and digital marketing leader with 6+ years of experience across hospitality, agency, consulting, and startup environments, connecting acquisition, SEO, analytics, conversion, reporting, and marketing technology into scalable growth operating models.
- 🔭 Currently Assistant Manager – Digital Marketing (Cluster) at Pulse Hotels & Resorts, leading the portfolio's marketing technology and reporting foundation across GTM, GA4, GSC, Looker Studio, and Microsoft Clarity, while supporting portfolio-level growth planning across paid media, SEO, website experience, and measurement.
- 📈 Plan, execute, and optimize in-house campaigns across DV360, Google Ads, Microsoft Ads, and Meta Ads, with a focus on ROAS and direct-booking growth.
- 🤝 Alongside my primary role at Pulse Hotels & Resorts, I support selected external projects on a consulting/advisory basis, including an equity-basis engagement with CATENAA — Crypto & Web3 Media focused on growth, SEO, digital marketing, and partnerships.
- 🎓 Currently pursuing an MBA at the University of the West of England (UWE Bristol) — Jan 2026 to Dec 2026, in progress.
- 🤝 Experienced working across revenue, distribution, eCommerce, developers, agencies, affiliates, and cross-functional teams to turn commercial priorities into measurable growth roadmaps.
- 🧠 Strong in tagging architecture, KPI frameworks, attribution, CRO, website personalization, marketing automation, and AI-enabled tooling.
- 🎯 Seeking a senior/lead role to own a digital marketing technology roadmap end to end.
- 📫 Reach me: gthuva@yahoo.com
- Built and governed the marketing technology and reporting foundation for a multi-property hospitality portfolio.
- Led in-house paid media across DV360, Google Ads, Microsoft Ads, and Meta Ads, optimizing against commercial and direct-booking goals.
- Drove a 10x increase in website visits while leading PPC/SEM and SEO strategy at Hexxion.
- Revamped the MoodForCode agency website, contributing to a 2x engagement rate.
- Led distributed marketing teams across agency and media environments, including remote and international collaboration.
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| Area | Skills |
|---|---|
| Growth Strategy & Operating Models | Cross-channel growth planning, KPI frameworks, commercial roadmaps, multi-market execution, conversion & operating models |
| Marketing Technology & Platforms | Google Tag Manager (web & server-side), GA4, Google Search Console, Looker Studio, Microsoft Clarity, DV360, Google Ads, Microsoft (Bing) Ads, Meta Ads, HubSpot |
| Analytics, Tagging & Measurement | Tagging architecture, event & conversion tracking, attribution, dashboards & reporting, website/tagging audits, data quality, ORM |
| Marketing Automation & AI | Martech roadmap & platform selection, marketing automation, AI-enabled tooling, integrated platform design, digital transformation, adoption |
| Performance & Growth Marketing | PPC, SEM, paid social, SEO (technical, on-page, off-page), CRO, ROAS optimization, demand generation, website personalization |
| Leadership & Delivery | Team management, stakeholder & vendor management, agency coordination, project management, commercial & analytical thinking |
| Domain | Hospitality & resort e-commerce, direct bookings, distribution, source-market campaigns, Travel, Technology, Crypto & Web3 |
| Role | Company | Period |
|---|---|---|
| Assistant Manager – Digital Marketing (Cluster) | Pulse Hotels & Resorts | Mar 2025 – Present |
| Senior Executive – Digital Marketing | Pulse Hotels & Resorts | Nov 2024 – Mar 2025 |
| Technology / Marketing Lead Consultant | 10x Digital | Jan 2025 – Aug 2025 |
| SEO Consultant | EduServ IT | Nov 2024 – Aug 2025 |
| Digital Marketing Consultant | RDK Landscaping LLC | 2023 – 2025 |
| Head of Product Marketing | Axento (SaaS) | 2023 – 2024 |
| Specialist → Senior Digital Marketing Specialist | AmplifyD (Agency) | 2023 – 2024 |
| Digital Marketing Lead | Hexxion | 2023 |
| Associate Digital Strategist | MoodForCode (Agency) | 2022 – 2023 |
| Social Media Manager | RadioThamilHD 105.9FM | 2020 – 2021 |
- CATENAA — Crypto & Web3 Media — Equity-basis consulting/advisory engagement
- Fractional CMO & Head of Growth + Partnerships · 2026 – Present
- Supporting growth strategy, Web3 SEO, digital marketing, and strategic partnerships.
- Previously contributed as SEO Specialist · 2023 – 2024
CATENAA is a parallel consulting/advisory engagement alongside my primary role at Pulse Hotels & Resorts, not my primary employment.
- 🎓 Google Ads Search Certification — 2024
- 🎓 Google Ads Measurement Certification — 2024
- 🎓 Google Ads Display Certification — 2024
- 🎓 Google Ads Video Certification — 2024
- 🎓 Meta Blueprint — 2023
- 🎓 GA4 for SEO – How Data Helps Businesses Grow (SEMrush) — 2023
Master of Business Administration (MBA)
University of the West of England (UWE Bristol)
Jan 2026 – Dec 2026 · In progress