diff --git a/README.md b/README.md
index 972047d..adeb993 100644
--- a/README.md
+++ b/README.md
@@ -14,24 +14,67 @@ of [`munki-pkg`](https://github.com/munki/munki-pkg). `Swiftpkgr` is its native
 macOS desktop app. Both frontends use the same `SwiftPkgCore` package engine and
 open the same portable projects.
 
-## Install swiftpkg and Swiftpkgr
+## Quick start
 
-Download `SHA256SUMS` and the appropriate signed, notarized artifact from the
-matching GitHub Release:
+Install the CLI and desktop app independently from the official
+[`codecarton/homebrew-tap`](https://github.com/codecarton/homebrew-tap):
 
-- `swiftpkg-<version>-combined.pkg` installs both the CLI and Swiftpkgr and
-  requires macOS 15 or later.
-- `swiftpkg-<version>-cli.pkg` installs only the CLI and requires macOS 13 or
-  later.
-- `Swiftpkgr-<version>.zip` contains only the macOS 15+ app.
+```sh
+brew install codecarton/tap/swiftpkg
+brew install --cask codecarton/tap/swiftpkgr
+swiftpkg --version
+```
+
+The `swiftpkg` formula requires macOS 13 or later. The `swiftpkgr` cask requires
+macOS 15 or later and installs `Swiftpkgr.app` in `/Applications`.
+
+Create and build your first package project:
+
+```sh
+swiftpkg --create MyPackage
+swiftpkg MyPackage
+```
+
+Open `MyPackage` in Swiftpkgr whenever you want to edit or build the same
+project visually. Keep both tools current through Homebrew:
+
+```sh
+brew update
+brew upgrade swiftpkg
+brew upgrade --cask swiftpkgr
+```
+
+Remove either tool independently:
+
+```sh
+brew uninstall swiftpkg
+brew uninstall --cask swiftpkgr
+```
+
+## Signed release downloads
+
+The signed and notarized
+[swiftpkg 0.3.1 release](https://github.com/codecarton/swiftpkg/releases/tag/v0.3.1)
+provides these immutable resources:
+
+- [`swiftpkg-0.3.1-combined.pkg`](https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/swiftpkg-0.3.1-combined.pkg)
+  installs both the CLI and Swiftpkgr and requires macOS 15 or later.
+- [`swiftpkg-0.3.1-cli.pkg`](https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/swiftpkg-0.3.1-cli.pkg)
+  installs only the CLI and requires macOS 13 or later.
+- [`Swiftpkgr-0.3.1.zip`](https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/Swiftpkgr-0.3.1.zip)
+  contains only the macOS 15+ app.
+- [`swiftpkg-0.3.1-universal.tar.gz`](https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/swiftpkg-0.3.1-universal.tar.gz)
+  is the Universal 2 CLI archive consumed by the Homebrew formula.
+- [`SHA256SUMS`](https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/SHA256SUMS)
+  covers every downloadable release artifact.
 
 Verify a package download before installation:
 
 ```sh
-grep ' swiftpkg-<version>-combined.pkg$' SHA256SUMS | shasum -a 256 -c -
-pkgutil --check-signature swiftpkg-<version>-combined.pkg
-xcrun stapler validate swiftpkg-<version>-combined.pkg
-sudo installer -pkg swiftpkg-<version>-combined.pkg -target /
+grep ' swiftpkg-0.3.1-combined.pkg$' SHA256SUMS | shasum -a 256 -c -
+pkgutil --check-signature swiftpkg-0.3.1-combined.pkg
+xcrun stapler validate swiftpkg-0.3.1-combined.pkg
+sudo installer -pkg swiftpkg-0.3.1-combined.pkg -target /
 swiftpkg --version
 ```
 
@@ -41,7 +84,7 @@ Jamf Pro, or another management system; do not repackage its contents. Use the
 CLI package when managed Macs do not need the app. The ZIP can be expanded and
 `Swiftpkgr.app` moved to `/Applications` for an app-only installation.
 
-To uninstall, remove `/usr/local/bin/swiftpkg` and
+To uninstall a package-based installation, remove `/usr/local/bin/swiftpkg` and
 `/Applications/Swiftpkgr.app`, then optionally forget the
 `com.codecarton.swiftpkg.installer` or
 `com.codecarton.swiftpkg.cli.installer` receipt after confirming it is not
diff --git a/site/index.html b/site/index.html
index cced95f..87aa531 100644
--- a/site/index.html
+++ b/site/index.html
@@ -3,11 +3,11 @@
 <head>
   <meta charset="utf-8">
   <meta name="viewport" content="width=device-width, initial-scale=1">
-  <meta name="description" content="Build dependable macOS installer packages from the swiftpkg CLI or the native Swiftpkgr desktop app.">
+  <meta name="description" content="Install swiftpkg and Swiftpkgr with Homebrew, then build dependable macOS installer packages from the command line or native desktop app.">
   <meta name="theme-color" content="#f2f0e8">
   <meta property="og:type" content="website">
   <meta property="og:title" content="swiftpkg — Build better macOS installer packages">
-  <meta property="og:description" content="One portable package workflow for the swiftpkg CLI and native Swiftpkgr desktop app.">
+  <meta property="og:description" content="Install with Homebrew. Build from the swiftpkg CLI or native Swiftpkgr desktop app.">
   <meta property="og:url" content="https://codecarton.github.io/swiftpkg/">
   <meta property="og:image" content="https://codecarton.github.io/swiftpkg/assets/og.png">
   <meta property="og:image:width" content="1731">
@@ -15,7 +15,7 @@
   <meta property="og:image:alt" content="swiftpkg shown beside a precise charcoal package-build control panel with an orange status control.">
   <meta name="twitter:card" content="summary_large_image">
   <meta name="twitter:title" content="swiftpkg — Build better macOS installer packages">
-  <meta name="twitter:description" content="One portable package workflow for the swiftpkg CLI and native Swiftpkgr desktop app.">
+  <meta name="twitter:description" content="Install with Homebrew. Build from the swiftpkg CLI or native Swiftpkgr desktop app.">
   <meta name="twitter:image" content="https://codecarton.github.io/swiftpkg/assets/og.png">
   <title>swiftpkg — macOS package building, without the noise</title>
   <link rel="stylesheet" href="styles.css">
@@ -28,6 +28,7 @@
       <span>swiftpkg</span>
     </a>
     <nav aria-label="Primary navigation">
+      <a href="#install">Install</a>
       <a href="#workflow">How it works</a>
       <a href="#desktop-app">Desktop app</a>
       <a href="#built-for-admins">Why swiftpkg</a>
@@ -41,9 +42,9 @@
       <div class="hero-copy">
         <p class="eyebrow"><span></span> macOS packaging, made practical</p>
         <h1>The munki-pkg<br>workflow, rebuilt<br><em>in Swift</em></h1>
-        <p class="lede">Build from the command line or open the same project in Swiftpkgr, the native desktop app included with swiftpkg 0.3.0.</p>
+        <p class="lede">Install swiftpkg 0.3.1 with Homebrew, then build from the command line or open the same project in the native Swiftpkgr desktop app.</p>
         <div class="hero-actions">
-          <a class="button button-primary" href="https://github.com/codecarton/swiftpkg/releases/latest">Get swiftpkg <span aria-hidden="true">→</span></a>
+          <a class="button button-primary" href="#install">Install swiftpkg <span aria-hidden="true">↓</span></a>
           <a class="button button-quiet" href="#workflow">See the workflow <span aria-hidden="true">↓</span></a>
         </div>
         <p class="availability"><span class="status-dot" aria-hidden="true"></span> CLI macOS 13+ · Swiftpkgr macOS 15+ · Universal 2</p>
@@ -68,6 +69,44 @@ <h1>The munki-pkg<br>workflow, rebuilt<br><em>in Swift</em></h1>
       <div><strong>0</strong><span>proprietary<br>formats</span></div>
     </section>
 
+    <section class="install section" id="install">
+      <div class="section-intro">
+        <p class="eyebrow"><span></span> Available through Homebrew</p>
+        <h2>Two tools.<br>One quick install.</h2>
+        <p>Install the CLI and desktop app independently from the official tap. Both use the same package engine and portable project format.</p>
+      </div>
+      <div class="install-grid">
+        <article class="install-card">
+          <p class="install-label">CLI · macOS 13+</p>
+          <h3>swiftpkg</h3>
+          <p>Build, import, and synchronize package projects from scripts or your terminal.</p>
+          <code><span>$</span> brew install codecarton/tap/swiftpkg</code>
+          <a href="https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/swiftpkg-0.3.1-cli.pkg">Download the signed CLI package <span aria-hidden="true">↗</span></a>
+        </article>
+        <article class="install-card">
+          <p class="install-label">Desktop app · macOS 15+</p>
+          <h3>Swiftpkgr</h3>
+          <p>Create, edit, and build the same package projects in a focused native workspace.</p>
+          <code><span>$</span> brew install --cask codecarton/tap/swiftpkgr</code>
+          <a href="https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/Swiftpkgr-0.3.1.zip">Download the signed app archive <span aria-hidden="true">↗</span></a>
+        </article>
+      </div>
+      <div class="release-resources">
+        <div>
+          <b>swiftpkg 0.3.1 release resources</b>
+          <span>Signed, notarized, checksummed, and ready for direct or managed deployment.</span>
+        </div>
+        <nav aria-label="swiftpkg 0.3.1 release resources">
+          <a href="https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/swiftpkg-0.3.1-combined.pkg">Combined installer</a>
+          <a href="https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/swiftpkg-0.3.1-cli.pkg">CLI installer</a>
+          <a href="https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/Swiftpkgr-0.3.1.zip">App ZIP</a>
+          <a href="https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/swiftpkg-0.3.1-universal.tar.gz">CLI archive</a>
+          <a href="https://github.com/codecarton/swiftpkg/releases/download/v0.3.1/SHA256SUMS">SHA256SUMS</a>
+          <a href="https://github.com/codecarton/swiftpkg/releases/tag/v0.3.1">Release notes <span aria-hidden="true">↗</span></a>
+        </nav>
+      </div>
+    </section>
+
     <section class="workflow section" id="workflow">
       <div class="section-intro">
         <p class="eyebrow"><span></span> A familiar workflow</p>
@@ -98,7 +137,7 @@ <h3>Build with confidence</h3>
 
     <section class="desktop section" id="desktop-app">
       <div class="desktop-copy">
-        <p class="eyebrow"><span></span> Included in 0.3.0 · Meet Swiftpkgr</p>
+        <p class="eyebrow"><span></span> Available in 0.3.1 · Meet Swiftpkgr</p>
         <h2>A desktop workspace<br>for package projects.</h2>
         <p>Swiftpkgr brings the same package engine and portable project format into a native macOS app. Create a project, import an existing installer, edit its settings, and follow the build from one focused workspace.</p>
         <ul>
@@ -106,7 +145,7 @@ <h2>A desktop workspace<br>for package projects.</h2>
           <li><b>Move between app and CLI</b><span>Open the same plist, JSON, or YAML projects without converting them to a proprietary format.</span></li>
           <li><b>See the work happen</b><span>Build packages and follow operation progress without leaving the app.</span></li>
         </ul>
-        <p class="desktop-availability">Swiftpkgr requires macOS 15 or later and is included with the signed and notarized swiftpkg 0.3.0 installer.</p>
+        <p class="desktop-availability">Swiftpkgr requires macOS 15 or later. Install it with the Homebrew cask, the signed app ZIP, or the combined swiftpkg 0.3.1 installer.</p>
       </div>
       <div class="app-window glow-panel" aria-label="Swiftpkgr desktop app preview">
         <div class="app-titlebar">
@@ -167,8 +206,8 @@ <h2>Native to macOS.<br>Ready for your fleet.</h2>
     <section class="closing">
       <p class="eyebrow"><span></span> Follow the project</p>
       <h2>Your next package<br>deserves a better build.</h2>
-      <p>Download the signed installer from GitHub and choose the CLI or Swiftpkgr whenever the work calls for it.</p>
-      <a class="button button-primary" href="https://github.com/codecarton/swiftpkg/releases/latest">Get swiftpkg 0.3.0 <span aria-hidden="true">↗</span></a>
+      <p>Install with Homebrew or download the signed 0.3.1 release, then choose the CLI or Swiftpkgr whenever the work calls for it.</p>
+      <a class="button button-primary" href="https://github.com/codecarton/swiftpkg/releases/tag/v0.3.1">Get swiftpkg 0.3.1 <span aria-hidden="true">↗</span></a>
     </section>
   </main>
 
diff --git a/site/styles.css b/site/styles.css
index 642baec..ad88f97 100644
--- a/site/styles.css
+++ b/site/styles.css
@@ -387,6 +387,126 @@ footer a:hover { color: var(--orange-dark); }
   line-height: 1.65;
 }
 
+.install {
+  padding-top: 120px;
+  padding-bottom: 120px;
+}
+
+.install-grid {
+  margin-top: 62px;
+  display: grid;
+  grid-template-columns: repeat(2, 1fr);
+  border-top: 1px solid var(--line);
+  border-bottom: 1px solid var(--line);
+}
+
+.install-card {
+  min-width: 0;
+  padding: 32px 34px 31px 0;
+}
+
+.install-card + .install-card {
+  padding-left: 34px;
+  border-left: 1px solid var(--line);
+}
+
+.install-label {
+  margin: 0 0 16px;
+  color: var(--orange-dark);
+  font: 700 .64rem ui-monospace, SFMono-Regular, Menlo, monospace;
+  letter-spacing: .1em;
+  text-transform: uppercase;
+}
+
+.install-card h3 {
+  margin: 0;
+  font-size: 1.75rem;
+  letter-spacing: -.045em;
+}
+
+.install-card > p:not(.install-label) {
+  max-width: 430px;
+  min-height: 48px;
+  color: var(--muted);
+  font-size: .85rem;
+  line-height: 1.55;
+}
+
+.install-card code {
+  margin: 23px 0 18px;
+  padding: 14px 15px;
+  display: block;
+  overflow-x: auto;
+  background: var(--panel);
+  color: #f5f2e9;
+  border-left: 3px solid var(--orange);
+  font: 500 .72rem/1.5 ui-monospace, SFMono-Regular, Menlo, monospace;
+  white-space: nowrap;
+}
+
+.install-card code span { color: #a9a79f; }
+
+.install-card > a {
+  color: #55524b;
+  font-size: .75rem;
+  font-weight: 650;
+  text-decoration: underline;
+  text-decoration-color: #b8b3a7;
+  text-underline-offset: 4px;
+}
+
+.install-card > a:hover { color: var(--orange-dark); }
+
+.release-resources {
+  padding-top: 27px;
+  display: flex;
+  justify-content: space-between;
+  align-items: flex-start;
+  gap: 35px;
+}
+
+.release-resources > div {
+  max-width: 360px;
+  flex: 0 0 auto;
+}
+
+.release-resources > div b,
+.release-resources > div span {
+  display: block;
+}
+
+.release-resources b {
+  font-size: .85rem;
+  letter-spacing: -.015em;
+}
+
+.release-resources > div span {
+  margin-top: 5px;
+  color: #77746c;
+  font-size: .71rem;
+  line-height: 1.5;
+}
+
+.release-resources nav {
+  max-width: 650px;
+  display: flex;
+  justify-content: flex-end;
+  flex-wrap: wrap;
+  gap: 8px 19px;
+  color: #55524b;
+  font-size: .72rem;
+}
+
+.release-resources nav a {
+  text-decoration: underline;
+  text-decoration-color: #b8b3a7;
+  text-underline-offset: 4px;
+}
+
+.release-resources nav a:hover { color: var(--orange-dark); }
+
+.workflow { border-top: 1px solid var(--line); }
+
 .steps {
   margin: 0;
   padding: 66px 0 0;
@@ -811,6 +931,14 @@ footer div { display: flex; gap: 18px; }
   .proof div { gap: 9px; }
   .proof div + div { padding-left: 13px; }
   .section { padding: 100px 20px; }
+  .install-grid { grid-template-columns: 1fr; }
+  .install-card,
+  .install-card + .install-card { padding: 27px 0; border-left: 0; }
+  .install-card + .install-card { border-top: 1px solid var(--line); }
+  .install-card > p:not(.install-label) { min-height: 0; }
+  .release-resources { flex-direction: column; gap: 20px; }
+  .release-resources > div { max-width: 490px; }
+  .release-resources nav { justify-content: flex-start; }
   .steps { grid-template-columns: 1fr; padding-top: 38px; }
   .steps li,
   .steps li + li { min-height: auto; padding: 25px 0; border-left: 0; }
@@ -836,6 +964,7 @@ footer div { display: flex; gap: 18px; }
   .glow-panel { box-shadow: 7px 7px 0 #d9d5ca; }
   .proof strong { font-size: 1.7rem; }
   .proof span { font-size: .55rem; letter-spacing: .07em; }
+  .install-card code { font-size: .64rem; }
   .app-content { grid-template-columns: 108px 1fr; }
   .app-editor { padding: 24px 14px; }
   .build-row button { padding: 8px; }